GROWTH & MARKETING TEAM LEADER

GROWTH & MARKETING Team Leader

As part of the Growth & Marketing team, you will help Azar achieve user acquisition and sales targets. The Marketing Lead is a well-balanced marketer with experience managing integrated marketing programs as well as performance marketing. You will implement and optimize campaigns campaigns that reach our target users while maximizing efficiency and effectiveness of paid dollars.

Responsibilities:

  • Own and execute the social media strategy/channel mix to optimize media budgets, creative execution and campaign objectives
  • Partner with the Market Development and Business Intelligence team to develop/update reporting that tracks KPIs and business metrics to uncover actionable trends, insights and forecasts
  • Think creatively, constantly identifying new growth opportunities and initiatives
  • Execute online acquisition strategies, campaign objectives, and tactics and work with the creative team to produce the necessary art and copy
  • Ability to lead through data quickly and drive performance to align with company’s channel ROI / CPA goals on a daily / weekly / monthly and ad hoc basis
  • Manage budgets, ROI/CPA and campaign objectives effectively
  • Proactively identify new business opportunities by staying informed with respect to industry, direct competitor activities and new products

Minimum qualifications:

  • BA/BS degree or equivalent practical experience
  • 7+ years of relevant work experience in the areas of mobile apps and/or games
  • Familiarity with Facebook, Instagram, Twitter, Snapchat, and Google ad management platforms with extensive knowledge of social ad formats and specs
  • Strong Excel and analytical skills
  • Self-motivation with ability to prioritize and follow up on multiple tasks
  • Outstanding written/verbal communication and organizational skills
  • Strong interpersonal skills with ability to work independently and collaboratively

Preferred qualifications:

  • Experience in high-profile product marketing, brand marketing, or content development
  • Ability to drive new product features from conceptualization, strategy, planning to execution of initiatives, localization, partnerships, branding, and integrated brand campaigns.